The Digital Debrief.
How to improve your websites conversion rate to generate more sales leads
Getting visitors to your website is only half the battle - turning those visitors into leads is what really matters. From clear calls-to-action to building trust through social proof, small changes to your website can make a big difference in generating more leads from your existing traffic.
Understanding search intent and why it matters
Understanding search intent is crucial for getting value from your website traffic - it's not about how many visitors you get, but whether they're actually looking to buy what you're selling. While a DIY enthusiast searching for "how to fix a leaking tap" might increase your traffic, it's the "emergency plumber near me" searches that actually generate leads.
Why your website's not getting you leads: A deep dive into the digital sales funnel
Most business websites fail to generate leads because they're missing one or more of the three essential elements: getting found, engaging visitors, and following up effectively. Get these three pillars working together and you'll transform your website from a digital business card into a reliable source of new business.
How to choose the best social media platform for your business.
Choosing the right social media platform isn't about being everywhere - it's about being where your customers are looking for services like yours. Each platform has unique strengths: Facebook for service businesses, Instagram for visual content, and LinkedIn for B2B connections. Start with one platform that best matches your business, master it, and focus on what actually brings in local leads.
How to setup Google Search Console
If you're running a business website but feeling frustrated about your visibility in Google search results, you're not alone. Here’s how to setup Google very own free Search Console tool where you can track, manage and maintain your presence in Google Search.
How to generate leads for sales - A no nonsense Guide for SMEs
You've probably tried various tactics, maybe even thrown money at paid ads, but somehow, the results just aren't getting you the leads you'd hoped for. Well, I've spent years helping businesses just like yours crack this code, and today, I'm going to share everything I know about generating leads that actually convert into sales.
A plain-talking guide to SEO for small businesses
Chances are you're a small business owner trying to make sense of all the SEO tools and tech floating around out there. Let's have a real conversation about what actually matters for your business online. No jargon, no complicated tech talk – just straight talk about making your website work harder for you.
Understanding account based marketing and segmentation.
Account segmentation is the process of dividing your customers into distinct groups based on shared characteristics. This allows you to better understand and serve the unique needs of each segment. Here’s why you should try it.
A quick overview of A/B testing.
A/B testing is an experimentation method where you compare two versions of a webpage, app feature, or marketing message to see which performs better. In this 3 minute read we’ll see how it works.
How to generate leads for your small business.
As a small business owner, generating consistent leads is crucial for growth and success. In this article we’ll look at some effective strategies to help you attract new potential customers.