The Digital Debrief.
Understanding search intent and why it matters
Understanding search intent is crucial for getting value from your website traffic - it's not about how many visitors you get, but whether they're actually looking to buy what you're selling. While a DIY enthusiast searching for "how to fix a leaking tap" might increase your traffic, it's the "emergency plumber near me" searches that actually generate leads.
Why your website's not getting you leads: A deep dive into the digital sales funnel
Most business websites fail to generate leads because they're missing one or more of the three essential elements: getting found, engaging visitors, and following up effectively. Get these three pillars working together and you'll transform your website from a digital business card into a reliable source of new business.
How to setup Google Search Console
If you're running a business website but feeling frustrated about your visibility in Google search results, you're not alone. Here’s how to setup Google very own free Search Console tool where you can track, manage and maintain your presence in Google Search.
A plain-talking guide to SEO for small businesses
Chances are you're a small business owner trying to make sense of all the SEO tools and tech floating around out there. Let's have a real conversation about what actually matters for your business online. No jargon, no complicated tech talk – just straight talk about making your website work harder for you.
A quick overview of A/B testing.
A/B testing is an experimentation method where you compare two versions of a webpage, app feature, or marketing message to see which performs better. In this 3 minute read we’ll see how it works.
How to generate leads for your small business.
As a small business owner, generating consistent leads is crucial for growth and success. In this article we’ll look at some effective strategies to help you attract new potential customers.
A useful guide on SEO metrics for small business owners.
The success of a small business online hinges on more than just an appealing website or a catchy tagline—it requires a deep understanding of SEO metrics. In this comprehensive guide, we'll explore the essential SEO metrics that small business owners should monitor.
Why local businesses benefit from local citations.
A term that holds significant weight for small businesses is "local citations”. In this comprehensive guide, we'll delve into what local citations are, why they matter for small businesses, and provide actionable steps for managing and building a robust citation profile.
Top tactics on how to boost online visibility in your local area.
The power of local search engine optimisation (SEO) can be a game-changer for local businesses looking to make a significant impact within their community. In this article, we will delve into the world of local SEO tactics, offering actionable insights to help your business rise to the top in local searches.
Technical SEO for beginners.
In this article, we will delve into the world of technical SEO, explore how it works, and provide you with a list of simple do-it-yourself (DIY) fixes to improve your website's performance.
How to optimise your Squarespace website content for search engines.
One of the key components of a successful SEO strategy is optimising content. In this article, we will explore the best practices and techniques to optimise your Squarespace website content for SEO.
Is local seo a long term process or a one-time fix?
SEO can reap huge benefits for business websites and we uncover wether it’s a long-term process or a one-time fix.
How long search engine optimisation takes to work.
In this short article we dive into the intricacies and untangle the factors that influence the timeline for SEO success.
Backlinks explained.
What exactly are backlinks and why are they so important? In this article, we will delve into the different types of backlinks and how they can significantly impact your website's SEO.
Meta tags explained.
Learn more about Meta tags, those important snippets of code that provide information about a webpage to search engines and website visitors.